Manchester City shoots at ‘entertainment brand’ goal
Manchester City Football Club aims at becoming an “entertainment brand” as much as it is trying to win silverware on the pitch. This is according to the club’s head of marketing, Julian Pate, who is...
View ArticleMan City launches kids website with ‘crowd-sourced’ brand identity
Barclays Premier League champions Manchester City has launched a new crowd-sourced website for kids, whose brand identity is based on fan feedback. City Kicks aims to bring younger fans closer to the...
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